Nate Hoffelder at the Digital Reader writes up a writer who considers the natural death cycle of various physical media. He finishes with a couple of bizarre conclusions:

  1. ``So in conclusion, I’m going to go against my source and predict an indefinite lifespan for current ebook formats (barring some unpredictable random occurrence).''

  2. ``This is one of those times where it is safe to bet on proprietary over open formats.''

Mr Hoffelder is usually sharper than this. His #1 runs counter to everything we know about the digital era, as does his #2. More on the second notion:

Kinds of ebooks

  • An ebook (the field Mr Hoffelder covers) is a digital file. They fall into a range of proprietary to open formats.

  • 1. Binary Blobs These are the most proprietary. They can be opened and read only with software that understands the file format, and the reader software itself is usually also proprietary. To read this format 100 years from now, you will need a computer and the hardware and software to read whatever physical media the file lives on (these latter will be assumed as common of all ebook formats). But you also need the software that can open and display the contents of the binary blob.

  • 2. Compressed and Encrypted These are compressed (maybe by proprietary compression algorithms, or by standard compression algorithms) and encrypted. These files are almost as proprietary as the binary blobs. To read them you must have software that can uncompress the file and software that will pass the proper key to decrypt it. Usually a proprietary file such as this will give readers one tool that will do both these jobs.

  • 3. Compressed but Not Encrypted These are compressed (again, by either proprietary or standard compression algorithms) but not encrypted. All you need is to be able to uncompress them.

  • 4. Not Compressed but Encrypted These are not compressed, but they are encrypted, so you will need some sort of software that will let you enter a key to unlock the book contained within the encryption wrapper.

  • 5. Nor Compressed Nor Encrypted These are just text, with some degree of markup, of which there are a number of levels:

    • a. Highly Markup Open Document format, and Rich Text Format, are both markup schemes that are very verbose: in order to find the text content of the book, you will have to wade through a sea of markup language, after traversing a continent of header information. Usually though you will use software that understands and interprets the markup jungle employed.

    • b. Medium Markup Medium markup might be HTML, whose header is only an islet, not a continent, and whose markup of the content is mere puddles, easily skipped over. This is the densest, most-highly-marked up, format that you could read as raw text if you had a few hours' (at most) study of the markup language used.

    • c. Light Markup Light markup schemes or minimal markup -- the best-well known and used now seems to be John Gruber's Markdown -- use the least amount of markup to render the text, and are generally designed so that you could read the raw text with very little or no knowledge of the markup language; the intention behind such schemes is that the markup is almost self-explanatory, though some notions have evolved from conventions of email that maybe a reader from 100 years from now would need help understanding.

    • d. No Markup -- Text Only ... This can comprise basic ASCII text or 8- or 16- or 32-bit encodings. Seven-bit ASCII text will need the least amount of software to decode, and higher-bit encodings will need only a little bit more. Such files might declare their encoding at the start of the file, as HTML files are encouraged to do.

Every ebook that comprises what was called a `book' 60 years ago -- i.e., text -- will contain text. This text is the content and the heart of the ebook onion. Around that text is a wrapper of markup, more or less verbose. And that markup-wrapped text is then either encrypted or compressed, or both, as further wrappings. And this may then be blobbed into a binary file format.

Therefore, in order to read any ebook in a proprietary format, all the succeeding, interior layers of the ebook onion must also be readable.

In other words, to read any proprietary format ebook, you must be able to read text.

Text is the only format that will die only when the physical media the file is etched on, and all methods of reading data off that media, crumbles away.

08/14/13; 11:35:05 AM

There is something missing in most analyses of how the newspaper industry is faltering over the past 20 years in the US.

Let's go back to the 1950s. Television came with lots of entertainment and news, all for `free' once you bought your set and antenna and hooked it up within range of a local station. By contrast, movies cost you every time you wanted to see one -- plus you had to leave home and reach a moviehouse (and for the growing numbers of people who moved to the suburbs, this meant driving to the city and paying for parking). Television grew and movies failed. Television brought in more and more money and profits. These profits could be sunk into (relatively) unprofitable arms like the networks' and local channels' news departments. Watching the Nightly News was free and what is more, it was effortless, compared to poring through all the sections of the evening newspaper.

The evening dailies fell and were largely gone by when? -- early 1970s or so?

Once the evening dailies closed up, the morning dailies had a monopoly grip on their market. In the major metro areas, enough people still card to read papers to support 2 or more dailies, but in the smaller markets, one newspaper and only one remained.

In the olden days of multiple dailies, newspapers competed. They competed with one another. In the continuing give-and-take of this competition, newspapers were always looking for ways to please their readers and peddle more papers. This was a matter not only of getting more-popular features, but always studying and learning how better to compete.

But once a paper got its market all to itself, it no longer had to compete head-to-head with other papers. Instead the competition turned slantwise, against radio and television news. And slantwise competition is very different from head-to-head competition. In slantwise competition you simply focus on what makes your offering different from the competition. Hone your forte and let the others hone theirs. And in the case of television news, which had replaced the evening papers, the two competitors could compete on 2 fronts primarily:

    1. time difference
    2. space difference

Television gave a quick rundown of what happened, earlier today. Newspapers, with more space, gave a more detailed rundown of what happened, yesterday.

  • (There remains one other distinction between the 2 media: television wants, and even needs, to get everything on camera; the news heads on television news disdain what they cannot film. Print news, on the other hand, makes no such distinctions: everything there is words alone. This makes it possible for newspapers to report on what has not and cannot be filmed. Investigations are far easier for print media to cover than they are for television.)

The monopoly newspapers unlearned how to compete -- in general. They stood alone and wielded outsize influence in their markets and their states, playing kingmaker. And all the extras features in a newspaper -- the sections that had once been highly regarded as the focus of a paper's competitive edge -- were allowed to go stale. No longer was the keen humorist a highly-prized addition to a paper's staff. The comics section was printed smaller, smaller, smaller. This meant that the continuing comic, the soap opera and adventure strip, fell out of favor, and the simple gag strip dominated.

When the internet came along and offered news with the immediacy of live radio and tv, but in print with all the aspects of the newspaper, the monopoly papers let it happen. Many wished the future away. Others proudly boasted of their tradition going back a century or more and proclaimed ``We will always be here because we always have been here.''

They didn't compete with the internet; they no longer knew how.

They still don't know how.

08/14/13; 09:49:21 AM

Last built: Mon, Mar 17, 2014 at 9:41 AM

By SWP Pond, Wednesday, August 14, 2013 at 9:49 AM.